David Ramsden has been Chief Executive of the Cystic Fibrosis Trust since December 2016. He has almost 20 years experience of working in the charity sector and is a Fellow of the Institute of Chartered Accountants of England and Wales. From 2006 to 2016 David led BBC Children in Need as it raised over £400 million and diversified its income base with new programming and commercial partnerships. He  reinvigorated the “Pudsey” brand and grew the scale and scope of the Appeal Campaign – including a wide ranging digital presence. In parallel to this, David ensured that BBC Children in Need focused its grant making efforts – enabling many smaller projects to receive funding and that the money raised by the public was  used effectively to change young lives across the UK. He has also emphasized the Charity’s role as a learning organisation that identifies and promotes best practice in how to make a difference to young lives. He previously worked for the British Red Cross and Ernst & Young. David was born in Lincolnshire, grew up in Nottinghamshire and now lives in London with his wife, and two young children.